Wednesday 6 February 2013

The Sales Cloud


           Running a productive sales organization can be nerve-wracking: trying to grow your business, putting effective sales processes in place, and giving your sales reps the tools they need to be successful. In today’s hectic world, how do you give your reps more time in front of customers while also getting them to work together and sell as a team? Plus, how do you do everything with less money, fewer resources, and lower risk?

           Today, many sales organizations are turning to the Internet—“the cloud”—to get fast, easy access to the tools and services they need to build closer relationships with customers, without the risk
and expense associated with traditional software. The cloud is connecting sales reps to information,
colleagues, partners, and prospects they would never find otherwise.

            By moving their sales operations into the cloud, organizations are giving their sales reps the tools they need to be more productive, more collaborative, and sell more effectively. The result:  stronger connections with customers, higher win rates, and more closed deals.
Welcome to the Sales Cloud



The World’s Most Popular Sales Application

            The Sales Cloud is the trusted sales application for more than 55,400 salesforce. com customers around the world. Salesforce.com created the Sales Cloud ten years ago with a vision of making a sales application as easy to use as buying a book on Amazon.com. Now, the Web has moved forward and is connecting massive numbers of people through social networks and online communities. Naturally, the Sales Cloud has moved forward, too.

            With the Sales Cloud, you get all the CRM capabilities you’ve come to expect from salesforce. com, along with the networking tools your reps need to make new and stronger connections within their broader communities of colleagues, partners, and prospects.

            And thanks to our cloud-computing model, the Sales Cloud frees companies from the hidden costs, high failure rates, unacceptable risks, and drawn-out implementations of traditional CRM software. But don’t just take our word for it. In a recent independent survey by Market Tools, Inc., 3,500 salesforce.com customers reported average improvements of 27 percent in sales win rates, 33 percent in sales productivity, 34 percent in sales revenues, and 52 percent in lead volumes.


Everything You Need. All in One Place.

           Comprehensive and easy to customize, the Sales Cloud helps companies manage people and
processes more effectively. Your reps will get the tools they need to build stronger relationships and
close more deals. Managers get real-time visibility into the team’s sales performance, plus the power
to instantly make changes as the business changes.
 
:::: Accounts & Contacts – Maximize sales rep productivity with a 360-degree view of each
customer that lets reps build deep knowledge of every account and contact.

:::: Leads & Opportunities – Capture leads automatically and route them to the right people for
follow up. With a single place for updating deal information and recording all related interactions,
sales teams will close deals faster.

:::: Forecasting & Analytics – Get a comprehensive, real-time view of your business. Managers,
executives, and even individual sales reps are never more than a few clicks away from the insight
needed to make smart business decisions and accurately estimate future sales.

:::: Approvals & Workflow – Streamline pricing approvals to speed up your deal cycles and automate
follow-up tasks to boost sales effectiveness. Now, you’re in business.

:::: Integrated Email & Office Productivity – Give your reps more time to sell by combining the
desktop applications they use most in one spot. The Sales Cloud works seamlessly with Microsoft
Office, Lotus Notes, and Google Apps.

:::: Integrated Content Library – Give your reps instant, easy access to the best sales presentations
and collateral to win more deals. Share what works with the whole team and keep reps on message
and out selling with confidence.

:::: Genius – Leverage the collective genius of your entire organization. Your reps can find similar
deals to the ones they’re working, consult with an expert, and find the best content to close a
specific deal.

:::: Partners – Get unparalleled, real-time visibility across all your channels. Share information and
collaborate instantly with partners on contacts, deals, opportunities, and products.

:::: AppExchange – Extend the Sales Cloud beyond CRM to financial services, human resources, or
analytics. Browse among hundreds of preintegrated applications on the Force.com AppExchange
marketplace. Try the ones that interest you, and buy when you’re ready.

Only with Salesforce.com

                 You can’t give your sales reps an edge using yesterday’s technology: It’s too expensive, too complex, and disconnected from the cloud services they need to connect with customers. It takes the native cloud-computing power of Salesforce CRM and the Force.com platform. Only the Sales Cloud puts everything a rep needs to sell in one place with anywhere, anytime access from any mobile device, laptop, or computer. We’ve been the leader in enterprise cloud computing since 1999. Other industry leaders like Cisco, Dell, and NBC Universal trust us to help take their sales success to the next level.That’s why Salesforce CRM is the most popular sales application among sales organizations of all sizes.



Sunday 3 February 2013

Detailed View Of Salesforce


Salesforce.com's CRM solution is broken down into several broad categories: 


  • Sales Cloud,
  • Service Cloud
  • Data Cloud  
  • Collaboration Cloud (including Chatter)
  • Custom Cloud (including Force.com).


The Sales Cloud

This application runs in the cloud, so the user can access it anywhere through an Internet-enabled mobile device or a connected computer.

The Sales Cloud includes a real-time sales collaborative tool called Chatter. provides sales representatives with a complete customer profile and account history, allows the user to manage marketing campaign spending and performance across a variety of channels from a single application
.
Automatic email reminders can be scheduled to keep teams up to date on the latest information.


Sales Cloud features include:

Social Accounts & Contacts
Mobile accessibility
Chatter
Email Integration
Marketing & leads
Approvals & workflow
Opportunities & quotes
Analytics
Forecasting
Files & libraries
Partner Management


The Service Cloud

The Service Cloud provides companies with a call center-like view that enables companies to create and track cases coming in from every channel, and automatically route and escalate what’s important.
The Salesforce CRM-powered customer portal provides customers the ability to track their own cases 24 hours a day, includes a social networking plug-in that enables the user to join the conversation about their company on social networking websites, provides analytical tools and other services including email services, chatting tools, Google search, and access to customers' entitlement and contracts.

The Data Cloud

The data cloud provides the provision to store large amount of data.
Data cloud for Salesforce has the most complete and accurate company and contact data which can be found in one place.
Sales and marketing people get instant access to every detail they need.
The data is always up-to-date because it’s in the cloud—and it’s only a click away because it’s inside Salesforce.

The Collaboration Cloud 

The collaboration cloud comprises of the powerfull tool chatter which we described in the sales cloud.

Custom Cloud

The custom cloud consist of the Force.com platform.
It  is Salesforce.com's PaaS product.
The platform allows external developers to create add-on applications that integrate into the main salesforce.com application and are hosted on salesforce.com's infrastructure.





Overview of CRM

CRM is the abbreviation for customer relationship management. CRM entails all aspects of interaction that a company has with its customer, whether it is sales or service-related.


Benefits of CRM:


  • Understand the customer
  • Retain customers through better customer experience
  • Attract new customer
  • Win new clients and contractsIncrease profitably
  • Decrease customer management costs

How CRM is Used Today?

While the phrase customer relationship management is most commonly used to describe a business-customer relationship, however CRM systems are used in the same way to manage business contacts, clients, contract wins and sales leads.

CRM solutions provide you with the customer business data to help you provide services or products that your customers want, provide better customer service, cross-sell and up sell more effectively, close deals, retain current customers and understand who the customer is.


Types of CRM:

What is Enterprise CRM?

Enterprise customer relationship management is a family of tightly-integrated 
applications that span both front- and back-office operations throughout a company. 
These solutions – which include sales force, marketing, contact center, and help desk 
automation systems – seamlessly coordinate and consolidate the disparate, repetitive 
processes and silo-ed data that often exist across multiple customer-facing business 
units. With enterprise CRM, all sales, marketing, service, and support staff can share 
information and work in synch to build stronger, more profitable customer relationships.

What is Hosted CRM?

Hosted CRM, also known as on-demand CRM, provides a simpler, faster, and more 
affordable way for businesses to take advantage of powerful technology tools that 
streamline and automate the way customer interactions are managed across touchpoints. With hosted CRM, all hardware and software components are purchased, 
installed, tested, and maintained by a third-party hosting provider at a remote site. The 
hosting service provider also stores and manages all customer-related data. Companies 
need nothing more than a standard Web browser to access and utilize the CRM 
application and its features. 

What is On-Premise CRM?

On-premise CRM, also known as licensed, on-site, or in-house CRM, is a customer 
relationship management application that is housed at a client’s location, and managed 
by its own employees. Internal IT personnel are responsible for installing all hardware 
and software components, integrating the solution with existing systems, deploying it 
to end-users, and storing all related data. System administration, upgrades, and other 
routine maintenance are also performed by IT staff.

What is Mobile CRM?

A mobile CRM application is a powerful, full-featured software solution that allows field 
workers – such as sales representatives, service staff, and support teams – to access 
and interact with customer data while they’re on the road. Using cell phones, Blackberry 
devices, Windows Pocket PCs, and other Web-enabled handheld appliances, users 
can retrieve and update customer-related information from back-end systems, manage 
opportunities and jobs, process orders, check inventory levels, and much more, just as 
easily as if they were in the office.

Key Benefits of CRM Solutions for Your Company

CRM solutions can help your business enhance the way it interacts with and services 
customers through multiple channels and divisions. With a CRM suite, you can 
deploy company-wide best practices, implementing consistent, effective, and efficient 
processes across departments and business units, to ensure a positive end-to-end 
experience for your customer.








About Salesforce

Salesforce.com Inc. is a global enterprise software company headquartered in San Francisco, California. Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena" through acquisitions.




The following is a list of acquisitions by salesforce.com:
Sendia (April 2006)[7] for US$15 million in cash[8] – now Force.com Mobile
Kieden (August 2006)[9] – now Salesforce for Google AdWords
Kenlet (January 2007) – Original product CrispyNews used at Salesforce IdeaExchange[10] and Dell IdeaStorm.[11] Now relaunched as Salesforce Ideas.
Koral (March 2007) – now Salesforce Content
Instranet (August 2008) – now re-branded to Salesforce Knowledge
GroupSwim (December 2009) – now part of Salesforce Chatter
Informavores (December 2009)[12] – now re-branded to Visual Workflow
Jigsaw Data Corp. (April 2010),[13] - now known as Data.com
Sitemasher (June 2010) - now known as site.com
Navajo Security (August 2011)[14]
Activa Live Chat (September 2010) - Now known as Salesforce Live Agent[15]
Heroku (December 2010)[16]
Etacts (December 2010)[17]
Dimdim (January 2011)[18]
Manymoon (February 2011) - Now known as Do.com[3]
Radian6 (March 2011)[19]
Assistly (September 21, 2011) - now known as Desk.com[20]
Model Metrics (November 2011)[21]
Rypple (December 2011)[22] - Now known as Work.com
Stypi (May 2012)[23]
Buddy Media (May 2012) for US$689 million[24][25]
ChoicePass (June 2012)[26]
Thinkfuse (June 2012)[27]
GoInstant (July 2012) for US$70 million [28]

Salesforce.com Inc.
TypePublic
Traded asNYSECRM
S&P 500 Component
IndustryEnterprise software
Founded1999
Founder(s)Marc Benioff
Parker Harris
HeadquartersThe Landmark
San Francisco, CaliforniaUSA
Key peopleMarc Benioff
(Chairman & CEO)
Parker Harris
(Exec. VP of Technology)
ServicesCloud computing
Social enterprise solutions
RevenueIncrease $2.266 billion (2012)
Net incomeDecrease $-11.57 million (2012)
Employees8,335 (2011)
Websitesalesforce.com
References: As of December 2011. [1][2]